Definition: When writer's guidelines tell you to aim for FOB, this is an industry term meaning Front of Book. The magazine issue is called a book, and the front of the magazine is often the place for smaller, one page articles and features with reduced word counts. Writers should first aim for the FOB (especially if this is specifically mentioned in writer's guidelines). Once a writer has established themselves as reliable and timely, then it's time to start pitching the "well" (where the features and cover stories are placed).
Also Known As: Front-of-Book, FOB
Examples: Writers should focus queries on the FOB.
