Queries: What Are We Really Selling?
Thursday April 17, 2008
My husband asked me why a query letter takes so long to write. I've previously explained it to him as similar to a cover letter, but that's not quite accurate, is it?
What are we really selling when we query a magazine? In its most simple explanation, we're selling an idea and ourselves as a writer- two things, right? Well, not really. Diving into a query, I realize there's a lot more to it than that. Here's what else you are selling when you query your target publications:
- Not just an idea, but a new idea, or a fresh spin on an old topic.
- Your research (or, your research skills).
- Your connections and network (experts, friends' opinions, etc).
- Your demographics (can you deliver to readers at their level/are the readers your peers, etc).
- Your expertise and background.
- Past accomplishments.
- Your ability to deliver (is this writer reliable?)
- Yes, your writing ability.
Hmm, no wonder queries take so long to write!
How long do you spend on a query? Do you use a form letter that you simply change up? Any hints on streamlining the process?
Thanks to Sharon for commenting on this! Be sure to read her response at http://getpaidtowriteonline.com/querying-and-bidding-strategies/
-she has some great info and hints on streamlining the query process. Her post made me realize that developing a system is really a necessity.
uh oh- I see the your-you’re typo. No flak? Where are my proofreaders at?
Thanks for the imput.
People don’t realize a cover letter is not the same as a query.
If they took a writing course they would know the difference.
I always learn a great deal on your site.
Thanks
Thank you for the compliment. And you’re right, there’s a big difference.
Great insights into the challenging nature of the that tough old nut, the query letter. So true. And so tough to crack.
many times it just takes the initial query…then once u are familiar with an editor at a magazine, subsequent articles can be assigned just by calling her/him and saying,”i have an article idea about…”
doesn’t always work but i find that familiarity with editors makes things go a lot faster, and easier.