My husband asked me why a query letter takes so long to write. I've previously explained it to him as similar to a cover letter, but that's not quite accurate, is it?

What are we really selling when we query a magazine? In its most simple explanation, we're selling an idea and ourselves as a writer- two things, right? Well, not really. Diving into a query, I realize there's a lot more to it than that. Here's what else you are selling when you query your target publications:

• Not just an idea, but a new idea, or a fresh spin on an old topic.
• Your research (or, your research skills).
• Your connections and network (experts, friends' opinions, etc).
• Your demographics (can you deliver to readers at their level/are the readers your peers, etc).
• Your expertise and background.
• Past accomplishments.
• Your ability to deliver (is this writer reliable?)
• Yes, your writing ability.

Hmm, no wonder queries take so long to write!

How long do you spend on a query? Do you use a form letter that you simply change up? Any hints on streamlining the process?