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Allena Tapia

Allena's Freelance Writing Blog


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Freelance Writing Jobs- What's Different About Applying for Them?

Saturday May 31, 2014

Ever wonder about the difference in applying for freelance writing jobs versus other, more traditional jobs? Well, we've got you covered! Check this out: Application Process: Freelance Writing Work Versus Traditional Work.

Here's How to Combine Your Interest in Medicine With Your Passion for Writing

Saturday May 31, 2014

Did you know that the ACA ("Obamacare") has both increased the need for personnel in many medical fields and provided for funding for those looking to break into a medical job? So, how can writers get in on some of that? Here is everything you need to know to get started in writing for the medical field.

"So, I Heard You're the Community's Hottest Publicist?"

Friday May 23, 2014

Ah, readers, the things you become!

I've been on board here at About.com Freelance Writing since 2008. At that time, I was in the toddler stage of my freelance writing career, so this site has grown alongside me. If you were enterprising enough to read this blog in total, in reverse order, you'd witness this growth little by little and issue by issue. There's value in that--watching others' freelance careers grow and change. I've seen it happen to my freelance colleagues, too. Some have become teachers and coaches. Some have moved into corporate positions. Some take up the social aspect of writing and become community managers or social media mavens. Watching those trajectories is interesting and valuable.

My trajectory has pulled me away from this site the last couple weeks. "They" say you're not supposed to point out that you haven't blogged, or that you've been neglecting your updates. I can't help it! I'm entering into this weekend as the publicity point for a three-day, six-figure fundraiser and it's exhilarating, and fun--and exhausting. I miss you guys! I miss writing and blogging!

My writing has obviously grown in the media and publicity direction. How did that happen? Well, one of my major clients had me writing and translating press pieces. That turned into riling up the press and community to turn up at events. Being successful at that prospect got me noticed by other clients. One thing led to another, and I flowed with it. These days, about 30% of my income is communications and publicity based work.

Now, I still prefer the writing aspects of publicity. I mean, think about it: how much communication is written these days? A writer/publicist isn't really that off of a combination, is it?

So that's my direction. And why I've been neglecting you. But there's a lesson in it, freelance writers. In what direction will your career grow? Where do you see yourself in five or ten years?

Would You Like to Use Your Writing for the Greater Good?

Sunday May 4, 2014

Social justice writer Allena Tapia teaches social justice communications.

Just a note that I've got a new session of this online class coming up soon! Learn to use your writing talent to help your causes and create a more just world! This is my favorite topic and my favorite class. We focus on using several different genres to tell the stories that create change. Register at www.tinyurl.com/WriteJust today!

Review of Marketing Materials from Build A Sign

Wednesday April 30, 2014

Between 2013 and 2014, I slowly expanded my freelance writing and editing business into a more full-service communications agency, offering written communications focused on Lansing, Michigan, especially in the areas of social justice and the Latino community.

One of the ways I expanded my clientele base was attending conferences and meetings, often purchasing table space as an exhibitor. I focused on non-profit communications by positioning myself at local events so that I could speak directly with the groups I wanted to serve.

One of the things I wanted to incorporate into my conference table/advertising was a large sign or banner with my name and logo on it. I had a smaller tabletop placard, but it really didn't do me much justice.

So, I was elated when BuildaSign.com offered me a product to review. I immediately chose the exact kind of sign I needed for my conference activities. Want to know about their service, product and quality? Read my review of the experience here.


If You Like to Know a Little About a Lot ... You Might Be a Freelance Writer

Monday April 14, 2014

It occurred to me the other day that I tend to prefer short, manageable chunks of information much of the time, as opposed to in-depth, long, heavy explorations of topics with detailed explanations.

This is occurred to me in relation to my NPR podcast habit, which has got the best of me lately. I am almost at the point that I can't shower or take my morning run without an adequate lineup of these bite-size pieces of information. Sometimes, when I take a longer run or have a more leisurely week, I run out of my backlog of podcasts, and am forced to instead download some of NPR's more lengthy radio shows, such as the Ted Radio Hour. My attention span doesn't seem to like this.

However, I've forgiven myself, as I realize this is either a cause or effect of my freelance life. Yup, I'm blaming my penchant for shallow, easy information on the writing life.



Freelance writers spend a lot of our time researching. In fact, the hours I spend on the internet sometimes outnumber the hours I spend actually composing text. This habit of hopping around the 'net, picking up the building blocks of my clients' research seems to have affected my information preferences.

Variety of Clients

One of the most accepted bits of freelance writing wisdom is the directive to avoid "putting all your eggs in one basket." Therefore, a safe freelancer has likely cultivated a cadre of clientele that can vary from a University that needs marketing materials (yes, I used to edit for NHU, eons ago), all the way to an interior landscaping company that needs new content or blog posts. The diversity of my client list seems to train my brain to know the surface of their field, but that's it.

Word Counts

Look, when the magazine editor asks you to produce a 600-word article (firm!), you're not going to have a lot of room to expound on the depth of knowledge that you've gained from the subject. Trust me, editors are serious when it comes to word count limits!

The Internet

Internet composers have realized that readers prefer easily assimilable content, and so that's what they give us. Or perhaps we prefer that content because that's what we're used to. I'm really not sure. If you want to know, you can take a couple minutes to read this long, well-researched article on how Google is making us stupid. I don't have the focus to read it, myself.

Ok, so this post is mostly tongue-in-cheek. I assure you I can read an Atlantic article and even finish a book now and then. But the truth is, most freelance writers tend to pick up a little bit of information about a whole lot of different topics, and this practice might influence your tastes and practices in your life outside of work, too. Now, please excuse me while I go troll NPR for some new content!

Monday the 7th- Sign Up to Become a Book Reviewer!

Monday April 7, 2014

Hi all,

Just a quick note--today is the first day of my class "How to Become a Paid Book Reviewer." This is the fourth time I've taught this class, and those students who go on to apply the knowledge are able to easily earn back the class fee. There is still time (a day or two) to sign up here, via Women on Writing.

Where is the BALANCE?

Tuesday April 1, 2014


I recently received an email from a new-intermediate freelance writer who had explored my site in detail trying to develop her business a little. I was intrigued by what she had to say. Check it out:

Dear Allena,

I wanted to thank you for the numerous articles and blog posts about freelance writing, especially the ones that chronicle your own experiences and solutions. However, I'm overwhelmed, and I think I know partially why.

It seems to me that there are a lot of potential things that a writer can do to collect a roster of clients and make some "real" money (that is, money that replaces a full time job, in my humble opinion). But they're just sort of thrown out there. What's the return on investment on some of these ideas? What's the pay off? You really don't say much about balance. For example, is it really worth it for me to build a website from scratch via Wordpress? Is it really worth it for me to prowl the job listings every day? Will a change in my office environment really affect my productivity? I guess what I'm saying is that it seems you've simply written everything about everything, and I can't possibly do "everything." Where's the balance?

Hannah's got a point. No, we cannot ever do everything. We can try. But we will most likely fail.

Now, I must insist that I've got some opinion in many of my articles. Most of it is in the form of personal experience. I often tell you "this worked for me," meaning the balance paid off!

For example, a Wordpress site may be labor-intensive, yes. But I've mentioned again and again that you're in full control, and these sites seem to be infinitely more searchable than websites-in-a-box. Or, I can say that keeping on top of the job listings in your niche area will save you trouble of applying for projects that are probably already filled, if they're older than a day or two, that is. Why waste your time? That's balance. In addition, I always try to provide the most efficient way to do things. Notice that when I mentioned a room makeover, I suggested avoiding real plants, which are simply more work. Heck, not having to think about too much extra care is one of the benefits of silk trees!

So, I'm all about efficiency, and I'd say that's balance, too.

One last point though. Sometimes, I don't want to color your perceptions about this career. What worked for me may (or may not) work for you! You may be writing in a completely disparate topic area, or working in a different genre than I am. Sometimes, not making that call is purposeful. I would prefer that you try it out. Remember, you can always leave your results in blog post comments, thereby providing an element of that "balance" to your colleagues.

Great question Hannah!


Why You Should Hire a Freelance Writer

Monday March 31, 2014

Wondering if you should go it alone or hire a freelance writer? Here are some tips.

Internships for Potential Freelancers

Monday March 31, 2014

Looking for an internship in freelance writing? Here are some ideas.

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